COLOR CODES
packaging & Branding
Color Codes refers to one of the three ways Ozobot teaches children how to code. This method involves making lines and color patterns to cause a desired reaction in a robot. In order for the robot to do the desired action the color codes have to be presented in a way that the robot can read. Therefore, this is a technical brand that has to explain the mechanics of the product visually. The usage and colors of color codes were determined by the development team. Kelsey Connolly developed all of the visuals and brand execution.
Brand logos
Inspired by 90’s video games to appeal to young teachers interested in teaching their students about coding.
Brand Typography
Jetbrains was selected as the header font to emphasize the technology focus of this brand while maintaining a vintage appeal. Lato was selected as the body font since it is used throughout all Ozobot brands and will help maintain brand consistency. The decision to use Lato across all of Ozobot’s sub-brands was made by Ozobot’s creative director.
Brand colors
The colors used in this brand are directly coordinated with the ones used in the color codes which were determined by the development team.
Color Code Document
Below is the approved Color Codes, what they do, and their associated icons. This document is used both internally and with the public. The second page has a further description of the codes. All information was created by the development team. All visuals were created by Kelsey Connolly outside of the Ozobot logo.
COLOR CODE Marker labels
Below is the marker label designs that highlight the company, color, and pen tip style. The choice of marker was determined by the development team.
COLOR CODE MAGNETS PACKAGING
Below is the packaging for the Color Code Magnets used for its announcement at the TCEA 2022 Conference. Kelsey was tasked to create a black and white design to be printed on an off-white box. The Ozobot logo and illustration of the robot were done by others on the creative team.
PROGRAMS USED
